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Plecto ApS in
13.09.2020 Updated on: 17.09.2020
Plecto is looking for an analytical and tech savvy Head of Digital Advertising to join our team in Aarhus, who can take Plecto's marketing to a new level! As a Head of Digital Advertising you will have full ownership of the following lead generating channels: advertising across platforms (FB, IG, AdWords, LI, PPC), e-mail marketing, website. Your tasks:Making sure tracking of all campaigns and initiatives is done right at all timesOptimizing funnels and conversion rates across channelsOngoing reporting on performance, to the CMOMaking sure Plecto’s website is up to date and performs the best way possible, by looking into data and working closely together with tech and design. You will be responsible for ongoing optimization of the content and doing splittestsSegmenting audiences and optim...