Go-to-market & Retail Marketing Manager - Lakrids by Bülow | Copenhagen Hybrid

We are hiring our first Go-to-Market Manager to build the execution engine that connects product, brand, digital, CRM and sales into one coordinated motion. This is a high-impact, high-visibility role for someone who has seen how great execution is done at scale, and wants to build it from scratch at a brand with global ambitions.

• Build and own the integrated global GTM calendar across launches, campaigns and seasonal moments
• Lead launch readiness processes — milestones, ownership, timing and channel activation plans
• Coordinate seasonal and campaign planning across all functions and markets globally
• Drive launch execution across retail, ecommerce, wholesale, corporate gifting, distributors and travel retail
• Ensure channel-specific activation plans and toolkits exist for every major launch
• Coordinate POS materials, sell-in tools, sampling assets, merchandising support and launch communications
• Free up brand and activation team capacity by owning the orchestration layer
• Connect product, brand, digital, CRM, retail and sales into one coordinated launch motion
• Facilitate alignment and decision-making across 6+ stakeholder functions
• Proactively identify and escalate execution risks and bottlenecks before they become problems
• Track launch effectiveness and commercial performance across channels
• Use AI-powered analytics tools to accelerate post-launch evaluation
• Build learning loops and best practice documentation for future activations
• Feed insights back into planning processes to continuously improve execution quality

• Min. 5 years of experience in go-to-market, trade marketing, integrated marketing or brand management — we welcome candidates from retail, hospitality, lifestyle or adjacent industries
• Experience orchestrating multi-channel launches